Bones Coffee Company vs Starbucks · Bay Area shelf head-to-head
Bones Coffee Company and Starbucks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineup
Bones Coffee Company
Starbucks
21
brand power
58
11
products
139
1
categories
11
2
subcategories
14
1
grocers
13
$19.26
avg price
$15.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bones Coffee Company▭ Starbucks
Distribution · 30% of score4·54
B
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bones Coffee Company
no top category Starbucks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bones Coffee Company · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bones Coffee Company · Starbucks