Boomerang's vs Mollie's · Bay Area shelf head-to-head
Boomerang's and Mollie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie's carries more Brand PowerBoomerang's is in more Bay Area grocersMollie's fields the deeper lineupBoomerang's sits further up the premium end
Boomerang's
Mollie's
14
brand power
48
4
products
83
1
categories
27
1
subcategories
41
3
grocers
2
$1.12
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boomerang's▭ Mollie's
Distribution · 30% of score13·8
B
M
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boomerang's
no top category Mollie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boomerang's · 2
only Mollie's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boomerang's · Mollie's
