Borsari Food Company vs Eden Foods · Bay Area shelf head-to-head
Borsari Food Company and Eden Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eden Foods carries more Brand PowerEden Foods is in more Bay Area grocersEden Foods fields the deeper lineup
Borsari Food Company
Eden Foods
19
brand power
62
20
products
78
2
categories
32
1
grocers
15
$9.69
avg price
$7.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Borsari Food Company▭ Eden Foods
Distribution · 30% of score4·63
B
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Borsari Food Company
no top category Eden Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Borsari Food Company · 0
no exclusive doors — everywhere Borsari Food Company is, Eden Foods is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Borsari Food Company · Eden Foods