Bragg vs Ethan's · Bay Area shelf head-to-head
Bragg and Ethan's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bragg carries more Brand PowerBragg is in more Bay Area grocersBragg fields the deeper lineupEthan's sits further up the premium end
Bragg
Ethan's
70
brand power
12
28
products
4
9
categories
1
11
subcategories
1
18
grocers
2
$9.83
avg price
$4.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bragg▭ Ethan's
Distribution · 30% of score75·8
E
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score90·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ethan's
no top category Bragg doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bragg · Ethan's
