Bragg vs Igeta · Bay Area shelf head-to-head
Bragg and Igeta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bragg carries more Brand PowerBragg is in more Bay Area grocersBragg fields the deeper lineup
Bragg
Igeta
70
brand power
11
28
products
3
9
categories
1
11
subcategories
1
18
grocers
1
$9.83
avg price
$13.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bragg▭ Igeta
Distribution · 30% of score75·4
I
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Igeta
no top category Bragg doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bragg · Igeta
