Brooklyn Delhi vs Indianlife · Bay Area shelf head-to-head
Brooklyn Delhi and Indianlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Indianlife carries more Brand PowerIndianlife is in more Bay Area grocersIndianlife fields the deeper lineupBrooklyn Delhi sits further up the premium end
Brooklyn Delhi
Indianlife
41
brand power
54
12
products
21
4
categories
9
7
subcategories
11
8
grocers
13
95.6¢
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brooklyn Delhi▭ Indianlife
Distribution · 30% of score33·54
B
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 4 SKUs
B
<1% of shelf
only Brooklyn Delhi
only Indianlife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Brooklyn Delhi · 3
only Indianlife · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brooklyn Delhi · Indianlife
