Brooklyn Delhi vs Maya Kaimal · Bay Area shelf head-to-head
Brooklyn Delhi and Maya Kaimal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maya Kaimal carries more Brand PowerMaya Kaimal is in more Bay Area grocersMaya Kaimal fields the deeper lineupBrooklyn Delhi sits further up the premium end
Brooklyn Delhi
Maya Kaimal
41
brand power
57
12
products
31
4
categories
5
7
subcategories
7
8
grocers
16
95.6¢
price per oz
52.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brooklyn Delhi▭ Maya Kaimal
Distribution · 30% of score33·67
B
carried in 8 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brooklyn Delhi
only Maya Kaimal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brooklyn Delhi · 1
only Maya Kaimal · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brooklyn Delhi · Maya Kaimal
