Brown Cow® vs Clover Sonoma · Bay Area shelf head-to-head
Brown Cow® and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineup
Brown Cow®
Clover Sonoma
34
brand power
68
11
products
114
1
categories
12
1
subcategories
23
14
grocers
18
35.9¢
price per oz
48.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brown Cow®▭ Clover Sonoma
Distribution · 30% of score58·75
carried in 14 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brown Cow®
no top category Clover Sonoma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brown Cow® · Clover Sonoma
