Bubbies vs Wildbrine · Bay Area shelf head-to-head
Bubbies and Wildbrine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineupBubbies sits further up the premium end
Bubbies
Wildbrine
60
brand power
48
45
products
14
6
categories
3
6
subcategories
4
19
grocers
16
$1.08
price per oz
56.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bubbies▭ Wildbrine
Distribution · 30% of score79·67
carried in 19 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments4 vs 1 SKUs
<1% of shelf
only Bubbies
only Wildbrine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bubbies · Wildbrine
