Bubbies vs Zergut · Bay Area shelf head-to-head
Bubbies and Zergut, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineupBubbies sits further up the premium end
Bubbies
Zergut
60
brand power
25
45
products
7
6
categories
4
19
grocers
2
$1.08
price per oz
33.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bubbies▭ Zergut
Distribution · 30% of score79·8
Z
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bubbies
only Zergut
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bubbies · Zergut
