Buitoni vs Rana · Bay Area shelf head-to-head
Buitoni and Rana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rana carries more Brand PowerRana is in more Bay Area grocersRana fields the deeper lineup
Buitoni
Rana
36
brand power
43
30
products
38
4
categories
4
10
subcategories
11
7
grocers
8
67.4¢
price per oz
69.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buitoni▭ Rana
Distribution · 30% of score29·33
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces & Spreads2 vs 2 SKUs
only Buitoni
no top category Rana doesn’t also play in.
only Rana
no top category Buitoni doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Buitoni · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buitoni · Rana
