Bulk Foods vs Unreal · Bay Area shelf head-to-head
Bulk Foods and Unreal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersBulk Foods fields the deeper lineupUnreal sits further up the premium end
Bulk Foods
Unreal
48
brand power
58
44
products
25
14
categories
4
2
grocers
21
$9.74
avg price
$7.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bulk Foods▭ Unreal
Distribution · 30% of score8·88
carried in 2 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Nuts7 vs 2 SKUs
1% of shelf
only Bulk Foods
only Unreal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bulk Foods · 0
no exclusive doors — everywhere Bulk Foods is, Unreal is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bulk Foods · Unreal
