Burma Love vs Primal Kitchen · Bay Area shelf head-to-head
Burma Love and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineupBurma Love sits further up the premium end
Burma Love
Primal Kitchen
39
brand power
63
12
products
85
5
categories
6
6
subcategories
31
7
grocers
19
$1.61
price per oz
79.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burma Love▭ Primal Kitchen
Distribution · 30% of score29·79
carried in 7 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Burma Love
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Burma Love · 0
no exclusive doors — everywhere Burma Love is, Primal Kitchen is too.
only Primal Kitchen · 12
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burma Love · Primal Kitchen