Cabot vs Sargento · Bay Area shelf head-to-head
Cabot and Sargento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cabot is in more Bay Area grocersSargento fields the deeper lineupCabot sits further up the premium end
Cabot
Sargento
53
brand power
50
45
products
54
3
categories
6
8
subcategories
16
17
grocers
10
$1.03
price per oz
69.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cabot▭ Sargento
Distribution · 30% of score71·42
carried in 17 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cabot · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cabot · Sargento
