Cadbury vs Ghirardelli · Bay Area shelf head-to-head
Cadbury and Ghirardelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineup
Cadbury
Ghirardelli
49
brand power
67
35
products
69
6
categories
7
12
grocers
19
$1.55
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadbury▭ Ghirardelli
Distribution · 30% of score50·79
C
carried in 12 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadbury
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cadbury · 0
no exclusive doors — everywhere Cadbury is, Ghirardelli is too.
only Ghirardelli · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadbury · Ghirardelli
