Cadia vs Collett’s Humboldt Honey · Bay Area shelf head-to-head
Cadia and Collett’s Humboldt Honey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineup
Cadia
Collett’s Humboldt Honey
57
brand power
0
194
products
3
54
categories
1
10
grocers
1
$5.49
avg price
$21.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Collett’s Humboldt Honey
Distribution · 30% of score42·4
C
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadia
only Collett’s Humboldt Honey
no top category Cadia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cadia · 9
only Collett’s Humboldt Honey · 0
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Collett’s Humboldt Honey