Cadia vs Koda Farms · Bay Area shelf head-to-head
Cadia and Koda Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineupKoda Farms sits further up the premium end
Cadia
Koda Farms
57
brand power
26
194
products
7
54
categories
3
10
grocers
7
37.0¢
price per oz
31.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Koda Farms
Distribution · 30% of score42·29
carried in 10 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Koda Farms · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Koda Farms
