Cadia vs Westbrae Natural · Bay Area shelf head-to-head
Cadia and Westbrae Natural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerWestbrae Natural is in more Bay Area grocersCadia fields the deeper lineupWestbrae Natural sits further up the premium end
Cadia
Westbrae Natural
57
brand power
45
194
products
15
54
categories
2
10
grocers
15
37.0¢
price per oz
29.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Westbrae Natural
Distribution · 30% of score42·63
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadia
only Westbrae Natural
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cadia · 1
only Westbrae Natural · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Westbrae Natural
