Caggiano vs Niman Ranch · Bay Area shelf head-to-head
Caggiano and Niman Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Niman Ranch carries more Brand PowerNiman Ranch is in more Bay Area grocersNiman Ranch fields the deeper lineup
Caggiano
Niman Ranch
22
brand power
63
5
products
58
1
categories
11
3
subcategories
30
1
grocers
17
$11.69
avg price
$11.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caggiano▭ Niman Ranch
Distribution · 30% of score4·71
C
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Caggiano
no top category Niman Ranch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Caggiano · 0
no exclusive doors — everywhere Caggiano is, Niman Ranch is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caggiano · Niman Ranch