Cakes By Karl vs Mollie Stone's · Bay Area shelf head-to-head
Cakes By Karl and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's carries more Brand PowerMollie Stone's is in more Bay Area grocersMollie Stone's fields the deeper lineup
Cakes By Karl
Mollie Stone's
30
brand power
52
20
products
114
2
categories
31
5
subcategories
32
1
grocers
5
$18.74
avg price
$11.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cakes By Karl▭ Mollie Stone's
Distribution · 30% of score4·21
C
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cakes By Karl
no top category Mollie Stone's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cakes By Karl · 1
only Mollie Stone's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cakes By Karl · Mollie Stone's
