Califia Farms vs Mocha Mix · Bay Area shelf head-to-head
Califia Farms and Mocha Mix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineup
Califia Farms
Mocha Mix
69
brand power
7
61
products
2
11
categories
1
12
subcategories
1
19
grocers
2
$7.00
avg price
$5.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Califia Farms▭ Mocha Mix
Distribution · 30% of score79·8
M
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Califia Farms
only Mocha Mix
no top category Califia Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Califia Farms · Mocha Mix