California Olive Ranch vs Giuliano · Bay Area shelf head-to-head
California Olive Ranch and Giuliano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerCalifornia Olive Ranch is in more Bay Area grocers
California Olive Ranch
Giuliano
51
brand power
56
20
products
22
2
categories
9
3
subcategories
11
19
grocers
14
$1.39
price per fl oz
95.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ California Olive Ranch▭ Giuliano
Distribution · 30% of score79·58
carried in 19 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only California Olive Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only California Olive Ranch · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: California Olive Ranch · Giuliano
