Campbell's vs Heyday Canning Co · Bay Area shelf head-to-head
Campbell's and Heyday Canning Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Campbell's carries more Brand PowerCampbell's is in more Bay Area grocersCampbell's fields the deeper lineupHeyday Canning Co sits further up the premium end
Campbell's
Heyday Canning Co
60
brand power
45
135
products
26
7
categories
4
9
subcategories
7
14
grocers
8
31.0¢
price per oz
45.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Campbell's▭ Heyday Canning Co
Distribution · 30% of score58·33
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Campbell's
only Heyday Canning Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Campbell's · Heyday Canning Co
