Campo D'oro vs Mezzetta · Bay Area shelf head-to-head
Campo D'oro and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineup
Campo D'oro
Mezzetta
26
brand power
68
5
products
65
3
categories
9
3
subcategories
16
6
grocers
20
$1.32
price per oz
68.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Campo D'oro▭ Mezzetta
Distribution · 30% of score25·83
C
carried in 6 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Campo D'oro
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Campo D'oro · 0
no exclusive doors — everywhere Campo D'oro is, Mezzetta is too.
only Mezzetta · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Campo D'oro · Mezzetta