Cappello's vs Immaculate Baking · Bay Area shelf head-to-head
Cappello's and Immaculate Baking, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cappello's carries more Brand PowerCappello's is in more Bay Area grocersCappello's fields the deeper lineupCappello's sits further up the premium end
Cappello's
Immaculate Baking
62
brand power
31
20
products
5
8
categories
3
10
subcategories
3
13
grocers
11
92.5¢
price per oz
13.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cappello's▭ Immaculate Baking
Distribution · 30% of score54·46
I
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Immaculate Baking
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cappello's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cappello's · Immaculate Baking