Cappello's vs Love & Cookies · Bay Area shelf head-to-head
Cappello's and Love & Cookies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cappello's carries more Brand PowerCappello's is in more Bay Area grocersCappello's fields the deeper lineup
Cappello's
Love & Cookies
62
brand power
16
20
products
3
8
categories
2
10
subcategories
2
13
grocers
3
$12.30
avg price
$11.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cappello's▭ Love & Cookies
Distribution · 30% of score54·13
L
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cappello's
only Love & Cookies
no top category Cappello's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cappello's · Love & Cookies