Casa Chicas vs La Cascada · Bay Area shelf head-to-head
Casa Chicas and La Cascada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Cascada carries more Brand PowerCasa Chicas is in more Bay Area grocersLa Cascada fields the deeper lineup
Casa Chicas
La Cascada
35
brand power
50
10
products
27
4
categories
10
4
subcategories
11
7
grocers
5
64.7¢
price per oz
64.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Casa Chicas▭ La Cascada
Distribution · 30% of score29·21
L
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Casa Chicas
no top category La Cascada doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Casa Chicas · 3
only La Cascada · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Casa Chicas · La Cascada
