Casablanca Market vs Mina · Bay Area shelf head-to-head
Casablanca Market and Mina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mina carries more Brand PowerMina is in more Bay Area grocersMina fields the deeper lineup
Casablanca Market
Mina
23
brand power
51
3
products
18
3
categories
6
6
grocers
15
77.4¢
price per oz
71.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Casablanca Market▭ Mina
Distribution · 30% of score25·63
C
M
carried in 6 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Casablanca Market
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Casablanca Market · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Casablanca Market · Mina
