Cascadian Farm vs General Mills · Bay Area shelf head-to-head
Cascadian Farm and General Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cascadian Farm carries more Brand PowerCascadian Farm is in more Bay Area grocersCascadian Farm fields the deeper lineupCascadian Farm sits further up the premium end
Cascadian Farm
General Mills
65
brand power
53
68
products
51
7
categories
4
19
grocers
14
71.5¢
price per oz
70.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cascadian Farm▭ General Mills
Distribution · 30% of score79·58
carried in 19 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cascadian Farm
only General Mills
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cascadian Farm · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cascadian Farm · General Mills
