Cento vs Ro*tel · Bay Area shelf head-to-head
Cento and Ro*tel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cento carries more Brand PowerCento is in more Bay Area grocersCento fields the deeper lineup
Cento
Ro*tel
53
brand power
22
50
products
6
13
categories
1
23
subcategories
1
12
grocers
8
64.7¢
price per oz
32.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cento▭ Ro*tel
Distribution · 30% of score50·33
R
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cento
only Ro*tel
no top category Cento doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cento · Ro*tel
