China Live vs Cadia · Bay Area shelf head-to-head
China Live and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineupChina Live sits further up the premium end
China Live
Cadia
16
brand power
57
3
products
194
3
categories
54
1
grocers
10
$3.98
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ China Live▭ Cadia
Distribution · 30% of score4·42
C
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only China Live · 0
no exclusive doors — everywhere China Live is, Cadia is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: China Live · Cadia