Chosen Foods vs Graza · Bay Area shelf head-to-head
Chosen Foods and Graza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chosen Foods is in more Bay Area grocersChosen Foods fields the deeper lineupChosen Foods sits further up the premium end
Chosen Foods
Graza
55
brand power
57
31
products
23
4
categories
4
11
subcategories
6
19
grocers
18
$1.11
price per fl oz
93.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chosen Foods▭ Graza
Distribution · 30% of score79·75
carried in 19 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments10 vs 4 SKUs
only Chosen Foods
only Graza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chosen Foods · Graza
