Chosen Foods vs Smash Kitchen · Bay Area shelf head-to-head
Chosen Foods and Smash Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chosen Foods carries more Brand PowerChosen Foods is in more Bay Area grocersChosen Foods fields the deeper lineup
Chosen Foods
Smash Kitchen
55
brand power
29
31
products
13
4
categories
2
11
subcategories
7
19
grocers
5
$13.95
avg price
$5.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chosen Foods▭ Smash Kitchen
Distribution · 30% of score79·21
S
carried in 19 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments10 vs 10 SKUs
only Chosen Foods
only Smash Kitchen
no top category Chosen Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chosen Foods · Smash Kitchen
