Christopher Ranch vs Mezzetta · Bay Area shelf head-to-head
Christopher Ranch and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineup
Christopher Ranch
Mezzetta
62
brand power
68
34
products
65
5
categories
9
6
subcategories
16
13
grocers
20
$1.05
price per oz
68.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Christopher Ranch▭ Mezzetta
Distribution · 30% of score54·83
carried in 13 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Vegetables1 vs 5 SKUs
<1% of shelf
only Christopher Ranch
only Mezzetta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Christopher Ranch · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Christopher Ranch · Mezzetta