Chunk Foods vs Upton's Naturals · Bay Area shelf head-to-head
Chunk Foods and Upton's Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Upton's Naturals carries more Brand PowerUpton's Naturals is in more Bay Area grocersUpton's Naturals fields the deeper lineup
Chunk Foods
Upton's Naturals
28
brand power
57
7
products
23
3
categories
8
4
subcategories
8
2
grocers
9
$11.28
avg price
$7.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chunk Foods▭ Upton's Naturals
Distribution · 30% of score8·38
C
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chunk Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chunk Foods · 0
no exclusive doors — everywhere Chunk Foods is, Upton's Naturals is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chunk Foods · Upton's Naturals
