Ciao Pappy vs Sonoma Gourmet · Bay Area shelf head-to-head
Ciao Pappy and Sonoma Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sonoma Gourmet carries more Brand PowerSonoma Gourmet is in more Bay Area grocersSonoma Gourmet fields the deeper lineup
Ciao Pappy
Sonoma Gourmet
24
brand power
63
8
products
39
1
categories
10
2
subcategories
15
6
grocers
17
54.5¢
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ciao Pappy▭ Sonoma Gourmet
Distribution · 30% of score25·71
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ciao Pappy
no top category Sonoma Gourmet doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ciao Pappy · 1
only Sonoma Gourmet · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ciao Pappy · Sonoma Gourmet
