Classico vs Sonoma Gourmet · Bay Area shelf head-to-head
Classico and Sonoma Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sonoma Gourmet carries more Brand PowerSonoma Gourmet is in more Bay Area grocersSonoma Gourmet fields the deeper lineupSonoma Gourmet sits further up the premium end
Classico
Sonoma Gourmet
39
brand power
63
20
products
39
2
categories
10
3
subcategories
15
12
grocers
17
38.6¢
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Classico▭ Sonoma Gourmet
Distribution · 30% of score50·71
C
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces & Spreads1 vs 1 SKUs
C
1% of shelf
only Classico
no top category Sonoma Gourmet doesn’t also play in.
only Sonoma Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Classico · Sonoma Gourmet
