Clover Farms vs Horizon Organic · Bay Area shelf head-to-head
Clover Farms and Horizon Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Farms carries more Brand PowerClover Farms is in more Bay Area grocersHorizon Organic fields the deeper lineupHorizon Organic sits further up the premium end
Clover Farms
Horizon Organic
67
brand power
59
17
products
38
7
categories
6
9
subcategories
13
17
grocers
13
13.9¢
price per fl oz
25.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Farms▭ Horizon Organic
Distribution · 30% of score71·54
carried in 17 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream7 vs 21 SKUs
3% of shelf
only Clover Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clover Farms · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Farms · Horizon Organic
