Clover Sonoma vs Farmer Joes · Bay Area shelf head-to-head
Clover Sonoma and Farmer Joes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupFarmer Joes sits further up the premium end
Clover Sonoma
Farmer Joes
68
brand power
19
114
products
7
12
categories
1
23
subcategories
1
18
grocers
1
17.6¢
price per fl oz
29.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Farmer Joes
Distribution · 30% of score75·4
F
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clover Sonoma
only Farmer Joes
no top category Clover Sonoma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Farmer Joes
