Clover Sonoma vs Ferndale Organic A2/a2 · Bay Area shelf head-to-head
Clover Sonoma and Ferndale Organic A2/a2, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupFerndale Organic A2/a2 sits further up the premium end
Clover Sonoma
Ferndale Organic A2/a2
68
brand power
11
114
products
2
12
categories
1
23
subcategories
1
18
grocers
2
17.6¢
price per fl oz
17.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Ferndale Organic A2/a2
Distribution · 30% of score75·8
F
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clover Sonoma
only Ferndale Organic A2/a2
no top category Clover Sonoma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Ferndale Organic A2/a2
