Clover Sonoma vs Lurpak · Bay Area shelf head-to-head
Clover Sonoma and Lurpak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineup
Clover Sonoma
Lurpak
68
brand power
8
114
products
2
12
categories
1
23
subcategories
2
18
grocers
2
$6.24
avg price
$7.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Lurpak
Distribution · 30% of score75·8
L
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clover Sonoma
only Lurpak
no top category Clover Sonoma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Lurpak