Coffee Mate vs Califia Farms · Bay Area shelf head-to-head
Coffee Mate and Califia Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineupCalifia Farms sits further up the premium end
Coffee Mate
Califia Farms
52
brand power
69
29
products
61
1
categories
11
2
subcategories
12
12
grocers
19
25.8¢
price per fl oz
19.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coffee Mate▭ Califia Farms
Distribution · 30% of score50·79
C
carried in 12 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coffee Mate
no top category Califia Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Coffee Mate · 1
only Califia Farms · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coffee Mate · Califia Farms
