Coffee Mate vs Silk · Bay Area shelf head-to-head
Coffee Mate and Silk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silk carries more Brand PowerSilk is in more Bay Area grocersSilk fields the deeper lineup
Coffee Mate
Silk
52
brand power
67
29
products
47
1
categories
7
2
subcategories
8
12
grocers
18
25.8¢
price per fl oz
13.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coffee Mate▭ Silk
Distribution · 30% of score50·75
C
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coffee Mate
no top category Silk doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Coffee Mate · 0
no exclusive doors — everywhere Coffee Mate is, Silk is too.
only Silk · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coffee Mate · Silk
