Lining them up…
Colle Del Tartufo and Sonoma Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Colle Del Tartufo is, Sonoma Gourmet is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Colle Del Tartufo · Sonoma Gourmet
5 products in the catalog·39 products in the catalog
spans 2 categories · 3 subcategories·spans 10 categories · 15 subcategories
~0% average share on the shelves it competes on·~3% average share on the shelves it competes on