Columbia Gorge Organic vs Bolthouse Farms · Bay Area shelf head-to-head
Columbia Gorge Organic and Bolthouse Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bolthouse Farms carries more Brand PowerBolthouse Farms is in more Bay Area grocersBolthouse Farms fields the deeper lineupColumbia Gorge Organic sits further up the premium end
Columbia Gorge Organic
Bolthouse Farms
31
brand power
56
22
products
46
3
categories
6
7
subcategories
13
7
grocers
10
36.2¢
price per fl oz
32.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Columbia Gorge Organic▭ Bolthouse Farms
Distribution · 30% of score29·42
C
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Drinks1 vs 5 SKUs
C
<1% of shelf
only Columbia Gorge Organic
no top category Bolthouse Farms doesn’t also play in.
only Bolthouse Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Columbia Gorge Organic · 4
only Bolthouse Farms · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Columbia Gorge Organic · Bolthouse Farms
