Craftsman And Wolves vs Divina · Bay Area shelf head-to-head
Craftsman And Wolves and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineupCraftsman And Wolves sits further up the premium end
Craftsman And Wolves
Divina
26
brand power
69
8
products
77
4
categories
14
5
subcategories
20
2
grocers
20
$2.68
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Craftsman And Wolves▭ Divina
Distribution · 30% of score8·83
C
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Craftsman And Wolves · 0
no exclusive doors — everywhere Craftsman And Wolves is, Divina is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Craftsman And Wolves · Divina