Cristal vs Schär · Bay Area shelf head-to-head
Cristal and Schär, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Schär carries more Brand PowerSchär is in more Bay Area grocersSchär fields the deeper lineup
Cristal
Schär
14
brand power
56
3
products
29
2
categories
9
3
subcategories
17
1
grocers
15
$6.99
avg price
$8.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cristal▭ Schär
Distribution · 30% of score4·63
C
S
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22·91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cristal
no top category Schär doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cristal · 0
no exclusive doors — everywhere Cristal is, Schär is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cristal · Schär
