Daiya vs Porta · Bay Area shelf head-to-head
Daiya and Porta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daiya carries more Brand PowerDaiya is in more Bay Area grocersDaiya fields the deeper lineup
Daiya
Porta
53
brand power
23
35
products
7
7
categories
2
12
grocers
4
$7.45
avg price
$15.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daiya▭ Porta
Distribution · 30% of score50·17
P
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Porta
no top category Daiya doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daiya · Porta
