Daiya vs Umyum · Bay Area shelf head-to-head
Daiya and Umyum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daiya carries more Brand PowerDaiya is in more Bay Area grocersDaiya fields the deeper lineupUmyum sits further up the premium end
Daiya
Umyum
53
brand power
15
35
products
6
7
categories
5
12
grocers
6
79.1¢
price per oz
$1.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daiya▭ Umyum
Distribution · 30% of score50·25
U
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Umyum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daiya · Umyum
