David vs Desert Essence · Bay Area shelf head-to-head
David and Desert Essence, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDesert Essence fields the deeper lineupDavid sits further up the premium end
David
Desert Essence
61
brand power
50
26
products
44
8
categories
7
11
subcategories
15
17
grocers
4
$1.57
price per oz
$1.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David▭ Desert Essence
Distribution · 30% of score71·17
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oral Care5 vs 5 SKUs
5% of shelf
only Desert Essence
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David · Desert Essence
